Emarketing is a continuous, evolving and somewhat complex subject as it continues to blend human behaviour and technology innovations whose impacts are not always known in some ways. However in other ways, there is a trend towards more definitive and exacting methods for discovering where consumers are in the buy cycle thanks to the many analytics tools that are already contributing to the development of new technologies which are capturing and categorizing our behaviour patterns at an alarmingly rate, as to how, when, what and where we will buy on the web.
It is important for all newbie marketers to understand the basics of emarketing and I encourage you to study and understand the course materials offered below. In some cases, you may believe that you know it all already, but remember that we only know what we don't know. As you go through the course materials, you will have many aha! moments. Here's to your basic education on emarketing! Enjoy!
| File | Description | File size | Last Modified |
|---|---|---|---|
 Quirk_01_introduction_to_eMarketing.pdf | 1 - Introduction to emarketing | 1103 Kb | 18/05/10 01:05 |
| Email marketing | 2 - Email Marketing | 1426 Kb | 18/05/10 01:06 |
| Online advertising | 3 - Online advertising | 1298 Kb | 18/05/10 01:21 |
| Affiliate Marketing | 4 - Affiliate Marketing | 1348 Kb | 18/05/10 01:22 |
| SEM | 5 - SEM | 1213 Kb | 18/05/10 01:23 |
| SEO | 6 - SEO | 1356 Kb | 18/05/10 01:23 |
| PPC Advertising | 7 - PPC Advertising | 1476 Kb | 18/05/10 01:24 |
| Social Media | 8 - Social Media | 1363 Kb | 18/05/10 01:25 |
| Viral Marketing | 9 - Viral Marketing | 1296 Kb | 18/05/10 01:25 |
| ORM | 10 - ORM | 1294 Kb | 18/05/10 01:26 |
| Web-PR | 11 - WebPR | 1622 Kb | 18/05/10 01:27 |
| Website development and design | 12 - Website development and design | 1420 Kb | 18/05/10 01:27 |
| Online Copywriting | 13 - Online Copywriting | 1138 Kb | 18/05/10 01:28 |
| Web Analytics | 14 - Web Analytics | 1315 Kb | 18/05/10 01:29 |
| Mobile Marketing | 15 - Mobile Marketing | 1238 Kb | 18/05/10 01:29 |
| CRM | 16 - CRM | 1178 Kb | 18/05/10 01:30 |
| eMarketing research | 17 - eMarketing Research | 1346 Kb | 18/05/10 01:31 |
| eMarketing Strategy | 18 - eMarketing strategy | 1269 Kb | 18/05/10 01:32 |
| Glossary | 20 - Glossary | 1162 Kb | 18/05/10 01:32 |